1. What Are Cookies and Why They Are Used?

A cookie is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. Whenever user’s browser accesses a site from our server, the message is sent back to the user’s computer. With Javascript and server logs, we can collect information on how and when our services are used: for example, from what page the user has moved to the service, when and what the user of our web site has been browsing, whose advertiser notifications the user has seen on our site and clicked on what browser the user is using, what is user screen resolution, device operating system and version, and IP address.

Cookies are used to speed up, analyze and develop our site and services by storing user information and targeting the site to the user. We work with advertisers to get the most out of advertising to the user. Cookies allow us to show ads, for example, based on the pages the user visited earlier. We help our advertisers to target their ads to users who have, for example, visited our advertiser’s website.


2. The Types of Cookies

We use two types of cookies: First-party cookies (created by a website that a user views directly) and third-party cookies (cookies created by other sites).

2.1 First-Party Cookies

First-party cookies enable the site functionality. They also include web analytics cookies that provide information on how visitors use the site to develop web services.

2.2 Third-Party Cookies

By third-party cookies we mean cookies placed by third parties, such as our ad network. These so called third parties may place their cookies on the user’s browser when the user visits our services, for example, in order to offer targeted digital advertisements to the user, or to compile statistics about the number of visitors on different sites.


2.3 Social Plugins

In addition, our services may contain social plugins to share website content on social media. These sites may place their own cookies in accordance with their privacy terms. See, for example, the following documents on processing of personal data:

Facebook Data Policy (https://www.facebook.com/privacy/explanation)

Twitter Privacy Policy (https://twitter.com/en/privacy)

Google Privacy Policy (https://policies.google.com/privacy?hl=en)


3. Cookies We Use


Functional cookies:

Enabling site functionalities.
In practice, these cookies make sure that it is possible for the site to remember your information, even if you continue browsing.

Product development and business reporting:

Enable the improvement of the user experience of websites and applications, as well as reporting to support business decision-making.
With the help of these cookies, we can determine which of our services are popular and which features of the services are used the most. With the help of this data, we can improve the services and also correct errors that occur in them.


Advertising reporting:

Enable reporting to advertisers on how often the ad has been seen, or whether the user has clicked on the ad.
With the help of these cookies, we can report to our customers who bought advertisements how the advertising has performed, whether our Users have clicked on advertisements, for example. In addition, based on the data collected with the help of these cookies, we can ensure that we do not show users the same ads several times.


Advertising targeting:

Targeting is based on site usage and advertising targeting is based on third-party site usage.
With the help of these cookies, we aim to ensure that our Users see advertising that is as relevant, interesting, and exactly to their liking as possible.


User tracking:

We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioral data with other data we can gather from e.g. chat interactions. Leadoo uses etag tracking in order to hook together the same users behavior over several sessions – in practice this works similarly to cookie-based tracking. Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor/


4. How Can I Influence The Information Collected Through Cookies?


4.1 Clear Cookies from Your Browser

Emptying cookies from your browser at regularly allows you to change the tag for a profile based on identified behavior. This does not stop the collection of data or the targeting of digital advertising, but resets targeting based on previous behavioral data. See browser-specific links on cookies:

Internet Explorer – https://support.microsoft.com/en-GB/kb/278835

Chrome – https://support.google.com/chrome/answer/95647?hl=en-GB

Firefox – https://support.mozilla.org/en-GB/kb/delete-browsing-search-download-history-firefox

Safari – https://support.apple.com/kb/PH5042?locale=en-GB

Opera – http://www.opera.com/help/tutorials


4.2 Blocking Cookies

To prevent the use of cookies you may change your browser settings so that your browser does not allow cookies.

Restricting cookies may affect the functionality of a website.


4.3 Prevent Targeting of Third-party Advertising

You can block all or part of your third-party advertising targeting through the Your Online Choices site (http://www.youronlinechoices.com/information-business-based-advertising). After blocking, your ads will appear, but advertising will not be chosen according to your interests.


For more information feel free to contact us at info@delva.fi